The homeowners knew the home had more potential, but needed a clear plan to unlock it.
In a recent pre-sale renovation project, Coldwell Banker Realty agent Robin Stelle partnered with Revive Property Advisor Amanda Steele to transform a dated 1980s home located at 3465 Rio Road in Carmel, California. Homeowners Sally and Dave were preparing to move closer to family in Ohio and wanted to maximize the value of their home before bringing it to market.
Although the property was initially valued at $1,500,000, the home needed strategic updates to better compete with today’s buyer expectations. Revive fronted $255,141 in renovations focused on high-impact improvements that would elevate both presentation and market appeal. The transformation included fresh interior and exterior paint, deck remodeling, a master bathroom overhaul, and additional updates designed to modernize the home while preserving its charm.
The results speak for themselves.
The renovations dramatically increased the home’s value and buyer appeal, helping the property sell for $2,045,000. The successful transformation generated a profit of $289,859 for the homeowners and delivered a 113.61% return on investment. The project also increased Robin Stelle’s commission by 36.33%, highlighting the impact strategic pre-sale renovations can have on maximizing profitability for both homeowners and agents.
Home value increased by $545,000
$1,500,000
As-is price
Purchase price
$255,141
Renovations
$2,045,000
Sales price
Resale price
$289,859
Profit
For illustrative purposes only. Individual results may vary. Testimonials and case studies are not intended to guarantee the same or similar results.