Empowering homeowners to maximize their most significant asset – their home.

Most homeowners miss out on 15-20% of the value of their home.

This is primarily due to their lack of home renovation knowledge, uncertainty & mistrust of contractors, and insufficient funds.

That's an average of $100K in missed profit opportunity.

Industry professionals (aka flippers) work at a rate and scale at which their capital, network, and process give them an advantage in the market.

Time to level the playing field

Industry veteran Michael Alladawi built effective systems at scale for his real estate businesses. He was able to move quickly and effectively but realized regular consumers didn't have the same access. He set a goal to bring those same advantages to homeowners.

Michael teamed up with Dalip Jaggi, a technology entrepreneur who shared the same passion for building and streamlining those advantages to level the playing field for homeowners everywhere.

There is a better way.

We built a real-estate platform that combines guidance, financing, and a proven process.

By expanding the same network, capital, and process nationwide, we enable even the one-time seller to leverage just like a professional. To empower homeowners to do renovations to maximize their return on their most significant asset: their home.