3 Ashdown Pl Half Moon Bay, CA 94019
Half Moon Bay
,
California
$2,700,000
As-is price
Purchase price
$176,220
Renovations
$3,030,000
Sales price
Resale price
$153,780
Profit
*For illustrative purposes only. Individual results may vary. Testimonials and case studies are not intended to guarantee the same or similar results.
Success story
Targeted updates designed to maximize value
Flooring, baseboard & trim, bathrooms remodel, kitchen refresh, interior painting, kitchen backsplash installation, built-in enhancement, fireplace enhancement, and lighting enhancement.
Before Revive


The homeowners knew the home had more potential, but needed a clear plan to unlock it.
At 3 Ashdown Place in Half Moon Bay, California, Compass agent Mary Beth Alexander partnered with Revive Property Advisor Steven Feeko to modernize a dated property and maximize its market potential before listing. The homeowner was working under a tight timeline and needed a solution that could efficiently prepare the home for sale without adding upfront financial pressure.
Originally valued at $2,700,000, the home had strong potential but required strategic updates to better align with buyer expectations in today’s market. Through Revive’s Renovate to Sell program, Revive fronted $176,220 in interest-free renovations focused on elevating the property’s presentation and overall appeal. The updates included new flooring, refreshed baseboards and trim, bathroom remodels, a kitchen refresh, interior paint, backsplash installation, built-in enhancements, fireplace improvements, and upgraded lighting throughout the home.
The results speak for themselves.
The renovations significantly increased the home’s market value and buyer appeal, helping the property sell for $3,030,000. The successful transformation generated a net profit of $153,780 for the homeowner and delivered an 87% return on investment. The property also sold for approximately $300,000 more than its estimated as-is value, while increasing Mary Beth Alexander’s commission by 12%. The project demonstrated how strategic renovations and the right partnership can accelerate the selling process while unlocking substantially greater value for homeowners.

Before & afters
See the transformation
See your home's
potential value
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