The homeowners knew the home had more potential, but needed a clear plan to unlock it.
At 3 Ashdown Place in Half Moon Bay, California, Compass agent Mary Beth Alexander partnered with Revive Property Advisor Steven Feeko to modernize a dated property and maximize its market potential before listing. The homeowner was working under a tight timeline and needed a solution that could efficiently prepare the home for sale without adding upfront financial pressure.
Originally valued at $2,700,000, the home had strong potential but required strategic updates to better align with buyer expectations in today’s market. Through Revive’s Renovate to Sell program, Revive fronted $176,220 in interest-free renovations focused on elevating the property’s presentation and overall appeal. The updates included new flooring, refreshed baseboards and trim, bathroom remodels, a kitchen refresh, interior paint, backsplash installation, built-in enhancements, fireplace improvements, and upgraded lighting throughout the home.
The results speak for themselves.
The renovations significantly increased the home’s market value and buyer appeal, helping the property sell for $3,030,000. The successful transformation generated a net profit of $153,780 for the homeowner and delivered an 87% return on investment. The property also sold for approximately $300,000 more than its estimated as-is value, while increasing Mary Beth Alexander’s commission by 12%. The project demonstrated how strategic renovations and the right partnership can accelerate the selling process while unlocking substantially greater value for homeowners.
Home value increased by $330,000
$2,700,000
As-is price
Purchase price
$176,220
Renovations
$3,030,000
Sales price
Resale price
$153,780
Profit
For illustrative purposes only. Individual results may vary. Testimonials and case studies are not intended to guarantee the same or similar results.