The homeowners knew the home had more potential, but needed a clear plan to unlock it.
Even in a premier market like San Juan Capistrano, a property can struggle to find the right buyer if it doesn't meet modern "move-in ready" expectations. After this home sat on the market unsuccessfully with multiple agents, Cesi Pagano of Keller Williams Realty knew a change in strategy was required. She recognized that the home had the right bones but lacked the polished aesthetic that local buyers demanded. To break the stalemate, Cesi brought in Revive's Renovate to sell program to handle a targeted refresh, allowing the sellers to update the home without any upfront financial burden.
The results speak for themselves.
A $81,483 investment was channeled into a purposeful refresh, focusing on a master bath remodel, floor refinishing, fresh paint, and modernized lighting and carpet. This calculated transformation was exactly what the market was waiting for; within just three weeks of re-entering the market, the home was in escrow. The project didn't just accelerate the timeline—it significantly enhanced the final outcome, netting the sellers an additional $183,517 in profit. By prioritizing the specific details that resonate with local buyers, Cesi and Revive turned a stagnant listing into a high-value success story.
Home value increased by $265,000
$1,800,000
As-is price
Purchase price
$81,483
Renovations
$2,065,000
Sales price
Resale price
$183,517
Profit
For illustrative purposes only. Individual results may vary. Testimonials and case studies are not intended to guarantee the same or similar results.
