Welcome back to Real talk, with Realtors! In this podcast, we break down the amazing solutions in the real estate industry today with real estate professionals, and jam on when these programs are applicable and how they benefit the homeowner. Hosted by Dalip Jaggi and presented by Revive, your real estate concierge for maximizing profit.

This is Episode #6 and we’re getting real with Kevin Markarian, Chief Executive Officer of Marker Real Estate. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you think it’s Real talk!

• Episode Summary & Player
• Show Notes
• Real talk, with Realtors Summary

Real talk, with Realtors Episode #6: Kevin Markarian on how to generate leads in real estate

Kevin Markarian is the Chief Executive Officer of Marker Real Estate. Founded in 2014, they've achieved rapid success as one of the nation's most innovative companies, and use leads and innovative systems to serve 7 different markets in Northern California. Hear how to generate leads for your business, use digital marketing to your benefit, build your marketing team, nurture a valuable database, and stay diligent with sales follow-ups. This episode covers everything from sales techniques to structuring your marketing staff. Here’s a small sample of what you will hear in this episode:

• What is Marker Real Estate?
• Is there a silver bullet to sales?
• How many referrals and cold leads does Kevin work with?
• How much of his staff is in marketing?
• Do they do TikTok advertising?
• Where do Kevin’s leads come from?
• How are his conversions today?
• Real talk...not Real talk: Realtors becoming their own broker

Connect with Kevin on Facebook and Instagram.

Check out the episode and show notes below for much more detail.

Show Notes

• Real talk, with Kevin Markarian

• [0:12] Welcome back to Real talk, with Realtors
• [0:40] Connect with Kevin on Facebook and Instagram
• [1:08] Shoutout Mansoor!
• [1:35] What is Marker Real Estate?
• [1:56] Lead Generation (Lead Gen)
• [3:15] Is there a silver bullet to sales?
• [3:31] Customer
• [3:44] Product, Service
• [4:14] Clients
• [4:39] Marketing, Consumers
• [4:52] Baby Boomers, Millennials
• [5:52] How many referrals and cold leads does Kevin work with?
• [6:51] Net Worth
• [7:43] Modesto, CA
• [7:54] Digital Marketing, Digital Advertising
• [9:02] Is your marketing through digital means?
• [9:13] Call-to-Action (CTA)
• [10:04] Multi-Drip Emails, Lead Magnets
• [10:19] How much of Kevin’s staff is in marketing?
• [10:37] Standard Operating Procedure (SOP)
• [10:50] VAs (Virtual Assistants)
• [11:08] Does Mansoor think they’re doing TikTok advertising?
• [11:48] Do they do TikTok advertising?
• [12:29] Instagram, Facebook, LinkedIn
• [12:35] Where do Kevin’s leads come from?
• [12:52] Google, Realtor.com, Zillow
• [13:01] Database
• [13:38] Lookalike Audience, Custom Audience
• [13:55] MCBackup, CSV File
• [16:28] How are Kevin’s conversions today?
• [17:45] Revive
• [18:17] Google Analytics
• [18:36] Value Proposition (Value Prop)
• [19:04] Sellers, Homeowners
• [21:09] Dalip’s Agency
• [21:56] Shoutout Torrey!
• [22:21] Commission, Jordans

• Real talk...not Real talk?

• [26:06] Sellers disclosing how much the buyer’s agent is getting paid
• [27:18] Settlement Statement, MLS (Multiple Listing Service)
• [27:48] Congress’s Tax Credit for First-Time Home Buyers
• [29:48] Realtors becoming their own broker
• [32:04] Whitelabeling
• [33:23] Connect with Kevin on Facebook and Instagram
• [33:50] Real Closers
• [34:21] Connect with Mansoor on Instagram and at iloverevive.com
• [34:32] Maximize your real estate profit at iloverevive.com
• [34:36] Make sure to follow Real talk, with Realtors on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
• Theme Song: Groovy Funky Soul by NILLY NELL

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your host

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‍Dalip Jaggi

Co-founder of Revive

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