How 551 S Concord Pl created $94,407 in additional profit
Targeted updates designed to maximize value
New flooring, baseboard & trim, new door & windows installation, interior & exterior painting, bathroom refresh, kitchen remodel, open concept - demo wall, lightings, fence enhancement, and softscaping.
Before Revive
The homeowners knew the home had more potential, but needed a clear plan to unlock it.
Gilbert Perez, a longtime agent with Realty Pro 100, partnered with Property Advisor Steven Feeko to help transform a cherished family home located at 551 S. Concord Place in Anaheim, California. For executor Raymond Moreno, the project was about more than maximizing profit. The home had belonged to his parents since 1963, and his goal was to restore the property in a way that honored its history while preparing it for a new chapter.
Together, the team developed a thoughtful renovation plan focused on refreshing the home and bringing new life back into the space. With a renovation investment of $210,593, the property underwent strategic updates designed to improve both functionality and market appeal while preserving the emotional connection tied to the home. The collaboration helped create a smoother process for the family during an important transition.
The results speak for themselves.
Originally valued at $575,000, the renovated home ultimately sold for $880,000. The project generated a profit of $94,407, delivered a 44.83% return on investment, and increased commission by 53.04%. Beyond the financial outcome, the transformation fulfilled Raymond’s goal of seeing his family home restored, appreciated, and ready to create new memories for its next owners.
Home value increased by $305,000
$575,000
As-is price
Purchase price
$210,593
Renovations
$880,000
Sales price
Resale price
$94,407
Profit
For illustrative purposes only. Individual results may vary. Testimonials and case studies are not intended to guarantee the same or similar results.